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Marketing analytics can be a bit of a minefield if you're new to the industry - so we put this guide together to de-mystify things a little! SiriusDecisions helps b-to-b marketing leaders deliver visibility into their performance through an approach that aligns measurement to specific business needs. This marketing calendar guide and templates has it all. From how to plan and create to use and improve a marketing calendar for high marketing performance. Our exhaustive list of current best practices in digital marketing for Healthcare. SEO, advertising, content marketing, directories, reputation mgmt & more. Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition Paul Farris, Neil Bendle, Phillip Pfeifer, and David Reibstein Prentice Hall (2010) Note: The review that follows is of the Second Edition (2010), a…
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